Showing items 1 - 4 of 4

Marketing meets data science: bridging the gap

- Moscato, Pablo, De Vries, Natalie Jane

Using network alignment to identify conserved consumer behaviour modelling constructs

- Mathieson, Luke, De Vries, Natalie Jane, Moscato, Pablo

Visualizing products and consumers: a gestalt theory inspired method

- Lobos, Claudio Sanhueza, De Vries, Natalie Jane, Inostroza-Ponta, Mario, Berretta, Regina, Moscato, Pablo

Examining the drivers and brand performance implications of customer engagement with brands in the social media environment

- De Vries, Natalie Jane, Carlson, Jamie

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